myhotelo

myhotelo, a dedicated hotel booking company, needed a new branding and a complete re-design of their outdated website to establish a modern and intelligent hotel booking platform. A user-centric approach and a keen eye for design proved to be an ideal match when partnering with the company.

As is often the case, the deadline was quite tight and time was our primary challenge. To expedite the project, we initiated user research and brand design simultaneously, and the approval of wireframes and prototypes coincided with the definition of the branding phase and the consequent creation of the design system. After thorough research, we introduced a range of intelligent features and services to elevate the user experience.

We wanted myhotelo to be simple and transparence, offering users genuine information and the most competitive prices and solutions tailored for their needs. Our aim was to help the company to establish a trustworthy and emotional connection with users – something similar to having an ideal travel companion with us.

Our logo embodied the merging of the letter ‘m’ and the classic ‘do not disturb‘ sign, evoking the feeling of leaving stress behind the hotel room door while embracing the pure relaxation of a holiday getaway.

In addition to enhancing the user experience of the current website, we focused on introducing innovative elements. These included the development of an upsell offer page and the creation of a brand-new flight search functionality.